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Don’t Let Liability Rain on Your Client’s Parade

Parades are pretty special events. But that phrase does more than describe the festive tone — it’s also the name for the specific liability coverage your entertainment clients need and might not have. Special event liability coverage is part of commercial general liability insurance but it helps fill in the gaps that are unique to your client’s business.

When do your client’s events qualify as special events?

If your client is holding or providing services for an event that lasts fewer than ninety days, such as weddings, festivals, parades, and even business meetings, then their current coverage might not include the full range of accidents and alleged incidents of misconduct that could have. Special events coverage also helps straighten out the liability between different parties, since your client might be subcontracting different companies for different functions at their parade, and gives you greater license to obtain certificates from those third parties to mitigate your company’s risk.

If your client isn’t sold on the idea of adding special event liability insurance coverage for their parades or other amusement and recreation gigs, help them break down the different factors that could increase their liability: is alcohol being served? Will the parade have fireworks or other pyrotechnic display? How far from the parade itself will most attendees be? Anything from injuries partially caused by served alcohol to property damages at the venue could hurt their financial security, and getting coverage that is tailored to each event’s specific risks is critical.

Liability can often exceed general commercial insurance, especially for unusual businesses. Contact Prime Insurance Company about excess liability coverage and how we can work together to keep your clients covered.


rick lindseyAuthored by Rick J. Lindsey, CEO, President, and Chairman of Prime Insurance Company

Rick J. Lindsey hails from Salt Lake City, Utah. He began working in the mailroom of his father’s Salt Lake City insurance firm, getting his introduction to the business that became his lifelong career. Lindsey quickly rose through the ranks while working in nearly every imaginable insurance industry job. As an entrepreneur, specialty lines underwriter, claims specialist, risk manager, and a licensed surplus lines broker, Rick Lindsey is highly skilled in all levels of leadership and execution. As he progressed on his career path, Rick discovered an urgent need for insurers willing to write policies for high-risk individuals and businesses. He was frequently frustrated that he could not provide the liability protection these entities desperately needed to safeguard their assets. He also formed the belief that insurance companies acted too quickly to settle frivolous claims. Lindsey decided to try a different approach. He started an insurance company and became the newly formed entity’s CEO. This opportunity has enabled Rick to fill a void in the market and provide a valuable service to businesses, individuals, and insurance agents who write high-risk business. Prime Insurance also specializes in helping individuals and businesses who live a lifestyle or participate in activities that make them difficult for traditional carriers to insure. If you’ve been denied, non-renewed, or canceled coverage, don’t give up quite yet. Chances are Prime Insurance can help.

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