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Amid COVID-19 Pandemic, Prime Is Here For You

The Coronavirus (COVID-19) pandemic has, without a doubt, caused many problems for individuals and businesses worldwide. With 752,241 cases and 36,205 deaths worldwide and numbers rising, this is something to be taken very seriously. The insurance industry, in particular, has had quite the disruption but here at Prime, we want you to know that we’re here for you.

Company Stance

Prime Insurance Company has been protecting businesses and people in the excess and surplus lines specialty insurance industry for over 30 years. We believe the health and safety of our employees and clients are top priorities. That said, we want it to be clear that we are closely monitoring COVID-19 and following guidelines and recommendations from the Centers for Disease Control and Prevention (CDC) along with the directions of state and local authorities. We have a comprehensive plan in place to ensure there is no disruption in our ability to provide our services without interruption.

We Are Here For You

Prime Insurance Company will be here today, tomorrow, and in the future – providing service, answering questions about risks, helping you with specialty risks, and more. We are here to help individuals and businesses during these hard times. We’ve been handling difficult risks and issues within the industry for over 30 years and continue to provide exceptional service and accessibility during this time and beyond.

A Message To Our Policyholders From Our President, CEO, & Chairman of the Board, Rick J. Lindsey

The COVID-19 pandemic is impacting the way all of us live and do business.  Prime is aware that policyholders are facing unprecedented hardships and understands the importance of maintaining insurance coverage. Prime is honoring all state-declared moratoriums on cancellations for non-payment.  Prime is requesting that any policyholder that is unable to fulfill their normal premium payment obligations due to the impacts of COVID-19 to please contact us and we will work together to find solutions to this temporary upheaval.   Potential solutions include:

  • Suspending coverage or canceling and amending policies without penalty,
  • Modifying payment terms, including extensions of premium grace periods and waiving late payment fees
  • Providing a continuation of coverage on expiring policies
  • Deferring any non-renewal underwriting actions and/or
  • Rescinding policies with future effective dates

We will evaluate the individual needs of each policyholder and customize a solution for them. We are available 24/7 and look forward to hearing from you by phone at 877.243.8181  or via email at quotes@primeis.com. During this time of challenge and uncertainty, Prime remains committed to serving the needs of its policyholders and producers.


New and emerging risks are being realized every day and Prime has always been at the forefront of meeting new risks and perils head-on. If you have any questions or concerns, we are available to help by phone at 800.257.5590 or email at info@primeis.com.


rick lindseyAuthored by Rick J. Lindsey, CEO, President, and Chairman of Prime Insurance Company

Rick J. Lindsey hails from Salt Lake City, Utah. He began working in the mailroom of his father’s Salt Lake City insurance firm, getting his introduction to the business that became his lifelong career. Lindsey quickly rose through the ranks while working in nearly every imaginable insurance industry job. As an entrepreneur, specialty lines underwriter, claims specialist, risk manager, and a licensed surplus lines broker, Rick Lindsey is highly skilled in all levels of leadership and execution. As he progressed on his career path, Rick discovered an urgent need for insurers willing to write policies for high-risk individuals and businesses. He was frequently frustrated that he could not provide the liability protection these entities desperately needed to safeguard their assets. He also formed the belief that insurance companies acted too quickly to settle frivolous claims. Lindsey decided to try a different approach. He started an insurance company and became the newly formed entity’s CEO. This opportunity has enabled Rick to fill a void in the market and provide a valuable service to businesses, individuals, and insurance agents who write high-risk business. Prime Insurance also specializes in helping individuals and businesses who live a lifestyle or participate in activities that make them difficult for traditional carriers to insure. If you’ve been denied, non-renewed, or canceled coverage, don’t give up quite yet. Chances are Prime Insurance can help.

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