An all-terrain vehicle is a ticket to adventure, offering speed and thrills to riders. Speed and thrills can be risky, however, especially to operators of ATV parks. Visiting an ATV park is an exciting and convenient way to get in a lot of riding. It’s also a place where injuries and accidents can occur, which is why ATV park insurance is so important.
Insurance producers able to provide this specialty insurance for challenging risks have more opportunities to write business. At Prime Insurance Company, we understand the challenges that come with coverage for activities with inherent danger. We are a stable, trusted insurance company, able to provide customized coverage to your ATV park or ATV-renting clients.
Dangers of ATV Riding
ATV riding is a popular pastime, but, all too often, people get into trouble with the machines. Whether they are riding poorly, dealing with a negligent ATV park, or victims of freak circumstances, the risks are real.
A 2020 study from Nationwide Children’s Hospital found that a daily average of 31 children were treated for ATV injuries over the last 25 years. Between 1982 and 2018, there were at least 15,744 ATV-related fatalities. Some of them involved people under 16. The senior author of the study says that one mistake can be life-changing with heavy machines traveling at high speeds.
It can also be life-changing for those sued due to an ATV incident, especially if they do not have insurance. In this 2017 case, a minor injured in an ATV crash recovered $1.8 million in insurance proceeds. As with any personal injury or accident case, the payouts can be very high for ATV lawsuits. Without insurance, they are daunting prospects. Help your clients protect themselves and their financial futures with insurance for ATVs.
Safety and Insurance for ATV Parks
For renters of ATVs and those making them available for renters, safety and insurance are critical. Accidents happen despite preparation and precautions. Anyone can be the victim of an accident, including the person who is at fault. ATV park insurance or ATV rental insurance protect if the worst-case scenario becomes a reality.
Many options for ATV insurance exist depending on the specific needs of your clients. ATV rental insurance might include renters liability, which covers physical damage to a rented vehicle so that clients aren’t on the hook. Commercial general liability protects against third-party bodily injury or property damage claims for companies that rent the ATVs out.
Insurance for ATV parks might include fleet insurance if your clients have a lot of ATVs they rent out. The bonus is that this covers employees using the fleet. Personal liability insurance may have a place, too, for individuals who want to avoid liability claims. There is also the option of umbrella insurance to fill in any remaining gaps in the coverage.
When you choose to work with Prime Insurance Company to offer insurance to your ATV clients, you are choosing a tailored approach to insurance provision. We understand that every case is individual, so we are happy to work with you and your clients to understand their needs and specific risks. In addition, our risk management team does the important job of assessing the current situation and making suggestions to mitigate risk and reduce the potential for claims.
Check out our home page for more information on Prime Insurance Company’s approach to specialty insurance. For more details, you can also call Prime at 800-257-5590 or email at info@primeis.com
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Authored by Rick J. Lindsey, CEO, President, and Chairman of Prime Insurance Company
Rick J. Lindsey hails from Salt Lake City, Utah. He began working in the mailroom of his father’s Salt Lake City insurance firm, getting his introduction to the business that became his lifelong career. Lindsey quickly rose through the ranks while working in nearly every imaginable insurance industry job. As an entrepreneur, specialty lines underwriter, claims specialist, risk manager, and a licensed surplus lines broker, Rick Lindsey is highly skilled in all levels of leadership and execution. As he progressed on his career path, Rick discovered an urgent need for insurers willing to write policies for high-risk individuals and businesses. He was frequently frustrated that he could not provide the liability protection these entities desperately needed to safeguard their assets. He also formed the belief that insurance companies acted too quickly to settle frivolous claims. Lindsey decided to try a different approach. He started an insurance company and became the newly formed entity’s CEO. This opportunity has enabled Rick to fill a void in the market and provide a valuable service to businesses, individuals, and insurance agents who write high-risk business. Prime Insurance also specializes in helping individuals and businesses who live a lifestyle or participate in activities that make them difficult for traditional carriers to insure. If you’ve been denied, non-renewed, or canceled coverage, don’t give up quite yet. Chances are Prime Insurance can help.
