Agritainment Insurance

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You may submit an application online by clicking the “GET A QUOTE” button, or download and fill out the application and supplemental documentation. If you download the application you may either submit them via email, fax or postal mail.

Agritainment Insurance

Agritainment, sometimes referred to as agritourism or farm tourism, is an industry with a bright future. The market size was valued at $42,460.3 million in 2019, and is estimated to reach $62,982.6 million by 2027, registering a compound annual growth rate of 13.4% from 2021 to 2027.

What is agritainment? It is defined as farm-related tourism or farm-related entertainment activities that are permitted or authorized in return for a fee on agricultural land for recreational or educational purposes. These activities include hayrides, pumpkin patches, petting zoos, axe throwing, corn mazes, and more.

As an insurance producer, you can expand your book of business by partnering with Prime Insurance Company to offer agritainment insurance to business owners who offer these activities at their farm or place of business. We are a leading excess and surplus lines insurance company, that has been providing customized insurance policies to the agritourism industry for over 40 years. Read on to learn more or get started now by requesting an insurance quote!

Nature of Business
(who we can help)

We can help insurance producers (agents and brokers) that are looking to write more business for their clients, including:

  • Pumpkin Patches
  • Corn Mazes
  • Hayrides
  • Axe Throwing
  • Petting Zoos
  • Go-Karts
  • Haunted Houses
  • Dude Ranches
  • Farms
  • Farmers’ Markets
  • Wineries
  • Pop-up Bars
  • Festivals and Carnivals
  • Tours
  • Rental Equipment
  • Special Events
  • And More!

Coverage Options

  • Commercial General Liability
  • Commercial Auto Coverage (available in most states)
  • Animal Liability
  • Equipment Rental Liability
  • Liquor Liability
  • Personal Liability
  • Premises Liability
  • Products Liability
  • Professional Liability (E&O)
  • Property Coverage
  • Directors and Officers (D&O)
  • Employment Practices Liability Insurance (EPLI)
  • Riot and Civil Commotion Liability Coverage
  • Special Events Liability
  • Active Shooter Liability Coverage
  • Communicable Disease Liability Coverage
  • Alleged Assault and Battery Liability
  • Alleged Sexual Abuse and Molestation Liability
  • TRU Umbrella / Excess Liability
  • And More


Who Needs Agritainment Insurance?

Many types of businesses and individuals need agritainment insurance. Generally speaking, Prime can help fall-related businesses and farms that offer recreational activities and entertainment to the public.

A lot of insurance companies have gaps and exclusions in their policies that will likely not cover some of the activities being offered by the agritainment industry. However, Prime writes customized insurance policies based on the insured’s needs so they can operate their business with peace of mind.

Furthermore, if your client in the agritainment industry has been denied, canceled, or non-renewed by another insurance company, Prime can step in to offer insurance. When others can’t or won’t provide coverage, we do our best to provide a solution.

Agritainment and Risk Management

Businesses in the agritainment industry have many unique risks that demand attention. There are weather-related risks, large crowds, multiple activities or operations going on at once, and more. As an insurance producer, it’s important to make sure your client has a risk management plan. We can help as we offer risk management visits to make sure your client’s business is operating smoothly and safely.

Our safety tips for fall businesses ensure that your clients’ seasonal work will help them stay in business and stay competitive.

Insurance Providers for the Agritourism Industry and Prime Insurance Company

Looking for the best insurance provider in the agritourism industry? Prime Insurance Company should be at the top of your list. Our partnership approach requires that we speak with the insurance producer and the insured so we can better understand everyone’s needs in order to provide the right coverage, the right service, and most importantly, a long-lasting, healthy relationship.

A lot of people go with cheaper markets that will cost them and their insured more in the long run! Over the past years, many of the cheaper markets have run into trouble, gone broke, or stopped writing. As a result, Prime is writing more business and we remain committed to doing it right! Insureds need a more efficient insurance company and a better partner that’s willing to fight frivolous lawsuits practiced by legal professionals nationwide.

In short, Prime won’t compete with your other markets from a premium standpoint, but we will help you write the business you are turning away today. Plus, we’ll be by your side when a claim or lawsuit is filed against you. We are a true insurance partner!

Get an Agritourism Insurance Quote

Please note that we do not accept submissions more than 30 days from expiration. When needed, we can provide same-day quotes and proof of coverage, you just need to complete the Insured Underwriting Call and pay the premium to get it done! To finalize pricing we require a phone call with the owner/applicant. Get started with your agritourism insurance quote today by clicking the “Get a Quote!” button above.


Why Choose Prime As Your Insurance Partner?

There are many reasons why you should choose Prime as your insurance partner but here are some highlights: 

Partnership Approach

At Prime, we build trusted relationships and want all parties to be involved. We arrange a phone call with every potential insured to provide fast, flexible underwriting for every client. From our underwriters to our legal team, the insured, and the producers — at Prime, everyone is considered a partner and our processes are designed for the mutual benefit of all parties involved.

“A” Rated Carrier With 40+ Years of Experience

The strength and stability of Prime have led us to over 40 years of experience in the insurance industry. Agritourism insurance is our expertise!

In-House Teams

We have it all under one roof – underwriting, legal, risk management, policy services, etc. You will have direct access to our staff and services, ready to assist you! We even have an in-house claims hotline if an incident or claim occurs, available 24/7. Prime can write up to $10 million in-house.

Extraordinary Claims Results

We pride ourselves on our ability to handle claims in-house and effectively. Prime’s team of attorneys and adjusters are here to assist you every step of the way. Unlike most insurance companies, Prime fights frivolous lawsuits. We will be by your side every step of the way!

Experts in the Agritainment Industry

Prime can help your clients even if they’ve been canceled or denied insurance in the past or have a claims history. We can insure fall-related businesses all across the country! Whether your client needs a brand new policy or if they have gaps and exclusions in their current policy, we can write a customized insurance policy to fit their needs. 

Prime has over 40 years of experience, making us one of the best insurance companies for the agritainment industry. Many insurance companies are turning away individuals and businesses that are deemed too risky, or, they could be leaving gaps/exclusions in policies that leave the policyholder exposed. Prime takes a more hands-on approach to learn about you, your client, and their needs so we can write a policy that ensures maximum protection.

About Us

Prime Insurance Company is an excess and surplus (E&S) lines insurance company, specializing in property and casualty insurance for non-standard, specialty risks. Prime currently produces in excess of $400 million gross premiums annually. The company writes E&S business in all 50 states and has an “A” (Excellent) rating by A.M. Best*. Prime has also earned a Financial Stability Rating® of A” (A Double Prime), Unsurpassed, from Demotech, Inc.**

Prime delivers coordinated services by integrating expert underwriting, policyholder services, policy accounting, premium financing, risk management, state tax payments, claims administration, and self-insured support program services all under one roof.

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**The most current Financial Stability Rating® must be verified by visiting

Ready to Apply?

You may submit an application online by clicking the “GET A QUOTE” button, or download and fill out the application and supplemental documentation. If you download the application you may either submit them via email, fax or postal mail.