Prime Helps Producers Tap Into More Business

“We are a market of first choice because we’re going to be a better partner and do it right.” – Rick J. Lindsey

Undoubtedly, the hard market is challenging for both you and your clients. Rates are up, capacity has shrunk, risk appetite is more selective, underwriting is more conservative and exclusions in renewal policies are commonplace. Some carriers are retreating altogether from some markets.

So what do you do? Where do you go to protect your insureds? Prime Insurance Company, of course. We’re rated “A” (Excellent) by AM Best, and serve excess and surplus lines, specialty risks throughout the country.

Hard market or not, our individualized underwriting and claims management approach makes for profitable business and allows us to take on risks that others won’t – including in today’s market. That’s because our fundamentals are strong.

We start with getting all the details on a risk during the underwriting process and continue with complete transparency with our brokers and clients on what is and isn’t covered. Our robust claims defense strategy enables us to tackle head on today’s aggressive plaintiff bar and nuclear verdicts that have caused underwriting unprofitability for so many carriers now looking for rate adequacy and changes in coverage terms and conditions. At Prime, we’ve always paid attention to our loss ratio as a benchmark of our superior service and results.

We’re seeing a spike in new business from producers whose risks are now being turned away by other carriers. Our longevity and ability to provide custom solutions in a smart and partnership manner gives producers an opportunity to write more business profitably. Prime also offers a potential profit sharing plan on profitable business.

Let’s talk about how we can help you tap into more business in a market that has others turning their backs.

I’m always available to discuss new opportunities and solutions. Please feel free to contact me personally at 801-304-5510 or

Rick J. Lindsey
President, Chairman & CEO

See our list of classes and coverages, here. Note that this list is not all-inclusive. If you don’t see something listed, please contact us to talk about it!