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Proof Of Partnership

At Prime Insurance Company we pride ourselves on being a strong and committed partner to our insureds. With an individualized approach to insurance, it is important we get to know the unique needs and circumstances each customer’s coverage. We contact every one of our insureds to fully inform and educate them about their policy. When accidents happen, we respond quickly with strong claims handling. This practice of providing outstanding service and building relationships is highly valued by the individuals and businesses we insure which has been central to our company’s growth.

As specialists in hard-to-place risks, we build successful partnerships with insureds that have high or unconventional risk exposures. Other insurance carriers reject and decline these risk but Prime Insurance Company can often provide insurance solutions not found elsewhere.

As an example, I want to highlight an insured we have been covering for many years. Environmental Traveling Companions “opens the beauty and challenge of the great outdoors to people with disabilities and disadvantaged youth.” This great outfitter and guide brings people with physical disabilities into the wilderness on whitewater rafting trips to build leadership skills and an environmental stewardship ethic. Other insurance carriers would not have the risk appetite for this unique business and its exposures, would decline to offer coverage and stop an outstanding operation with a noble mission. Meanwhile, Prime Insurance Company has successfully been insuring Environmental Traveling Companions for decades.

I want to share a note from Diane Poslosky saying why they continue to work with us:

“As the Executive Director of a nonprofit outdoor adventure company primarily serving people with disabilities and disadvantaged youth, liability insurance is a critical component of our service, risk management and delivery of our mission. It is essential to work with an insurance company that is thorough, professional and responsive to our needs which can be quite unique. We have had nothing but outstanding service from Prime Insurance and WOGA for the over 30 years that I have been at the helm. Whenever we have a special need or question we can’t answer, I know I can rely on your staff to get prompt resolution. Rick Lindsey has been a champion of Environmental Traveling Companions’ mission for decades now and we deeply appreciate his support.”

A testimonial speaks for itself as proof of partnership.

If you have an unconventional or non-traditional risk and can’t find coverage, Prime Insurance Company is here ready to work with you. If you have an extreme risk exposure, a very hard-to-place risk or adverse claims history that other insurance carriers are declining or rejecting, Prime Insurance Company wants to provide you an insurance solution.

If you want outstanding and responsive customer service from a committed partner from your first call through the long haul, look no further than Prime Insurance Company.


Rick J. Lindsey


rick lindseyAuthored by Rick J. Lindsey, CEO, President, and Chairman of Prime Insurance Company

Rick J. Lindsey hails from Salt Lake City, Utah. He began working in the mailroom of his father’s Salt Lake City insurance firm, getting his introduction to the business that became his lifelong career. Lindsey quickly rose through the ranks while working in nearly every imaginable insurance industry job. As an entrepreneur, specialty lines underwriter, claims specialist, risk manager, and a licensed surplus lines broker, Rick Lindsey is highly skilled in all levels of leadership and execution. As he progressed on his career path, Rick discovered an urgent need for insurers willing to write policies for high-risk individuals and businesses. He was frequently frustrated that he could not provide the liability protection these entities desperately needed to safeguard their assets. He also formed the belief that insurance companies acted too quickly to settle frivolous claims. Lindsey decided to try a different approach. He started an insurance company and became the newly formed entity’s CEO. This opportunity has enabled Rick to fill a void in the market and provide a valuable service to businesses, individuals, and insurance agents who write high-risk business. Prime Insurance also specializes in helping individuals and businesses who live a lifestyle or participate in activities that make them difficult for traditional carriers to insure. If you’ve been denied, non-renewed, or canceled coverage, don’t give up quite yet. Chances are Prime Insurance can help.

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