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prime insurance company and rolling stones no filter tour 2021

No Stones Left Unturned: Prime Insures Rolling Stones ’21 Tour

 SALT LAKE CITY—October 6, 2021—The Rolling Stones have kicked off their 2021 No Filter Tour, and Prime Insurance Company has agreed to insure the event with Prime’s contingency policy – allowing Prime to insure the tour when others would not.

Currently, the average insurance company is tightening its guidelines and dropping entire classes of businesses. Queue Prime Insurance Company—an insurance company that provides options and solutions for specialty liability risks where few others would.

Rick J. Lindsey, President, CEO, and Chairman of Prime Insurance Company, insisted on speaking directly to Mick Jagger and Keith Richards as a requirement to close the deal. This is an example of Lindsey’s unique approach to conducting business as he believes the insured and the insurance company need to work together as equal partners because they both have significant incurred financial risk exposure.

“Generally, the insurance industry is structured with lawyers and bureaucracy, as opposed to dealing directly with the insured,” said Lindsey. “Our team believes in full transparency—which is why we value these direct and open conversations that get right to the heart of the risk, the insured’s perspective, and what the value is in Prime providing liability coverage. Making customers happy is our goal, and with direct contact we can ensure everyone has the same goals and strategy. It’s truly a mutually beneficial partnership.”

Prime secured a deal through its valued partners at Acrisure, LLC. Standard market contingency policies provide coverage for a variety of threats to ensure the successful completion of a tour such as protecting tours against weather, terror events, and non-appearance of band members. Since the start of the COVID-19 pandemic and the possibility of a shutdown of a concert venue by a civil authority, the need for coverage has resulted in the contingency insurance market retreating from offering this vital coverage enhancement. Prime, however, is providing this contingency coverage when others are excluding it entirely.

Prime has insured many special events in a variety of risks, venues, interests, locations—resulting in a proven track record of knowledge in insurance coverage, mitigating risk, and providing superior claims services.

“Our skilled staff of underwriters, risk managers, and claims professionals lead the way to make sure we can handle risks big or small, new initiatives, first time, one and only, once in a lifetime,” said Lindsey. “This is an awesome opportunity to be a part of bringing this legendary rock-and-roll band to the U.S., and we are thrilled to take it on.”

When there is time, money, safety, and reputation at stake, Prime delivers a stellar experience. To learn more about Prime Insurance Company, visit www.primeis.com.

About Prime Insurance

Prime Insurance Company is an excess and surplus lines insurance company providing solutions in all 50 states, Guam, Puerto Rico and the Virgin Islands.  The company is rated “A” Excellent by AM Best and has a proven track record in providing coverage for unique risks.  Prime provides solutions for Commercial Liability, Commercial Auto, Professional Liability and Specialty Liability insurance.  The company offers flexible underwriting, risk management expertise, and delivers extraordinary claims results.

For additional information, please contact Barbara Malkowski, SVP Marketing at barbaram@primeis.com or 801-304-5801.


*For latest rating visit www.ambest.com.

Not distributed over national press wires.


rick lindseyAuthored by Rick J. Lindsey, CEO, President, and Chairman of Prime Insurance Company

Rick J. Lindsey hails from Salt Lake City, Utah. He began working in the mailroom of his father’s Salt Lake City insurance firm, getting his introduction to the business that became his lifelong career. Lindsey quickly rose through the ranks while working in nearly every imaginable insurance industry job. As an entrepreneur, specialty lines underwriter, claims specialist, risk manager, and a licensed surplus lines broker, Rick Lindsey is highly skilled in all levels of leadership and execution. As he progressed on his career path, Rick discovered an urgent need for insurers willing to write policies for high-risk individuals and businesses. He was frequently frustrated that he could not provide the liability protection these entities desperately needed to safeguard their assets. He also formed the belief that insurance companies acted too quickly to settle frivolous claims. Lindsey decided to try a different approach. He started an insurance company and became the newly formed entity’s CEO. This opportunity has enabled Rick to fill a void in the market and provide a valuable service to businesses, individuals, and insurance agents who write high-risk business. Prime Insurance also specializes in helping individuals and businesses who live a lifestyle or participate in activities that make them difficult for traditional carriers to insure. If you’ve been denied, non-renewed, or canceled coverage, don’t give up quite yet. Chances are Prime Insurance can help.

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