Rick J. Lindsey

Meet Rick J. Lindsey, CEO, President, and Chairman of  Prime Insurance Company.

rick j lindsey president and ceo of prime insurance company - headshot with white background

Rick J. Lindsey hails from Salt Lake City, Utah. He was a star hockey player at Cottonwood High and came close to making the 1980 Olympic hockey team. While still a teenager, he began working in the mailroom of his father’s Salt Lake City insurance firm, getting his introduction to the business that became his lifelong career.

Rick J. Lindsey quickly rose through the ranks while working in nearly every imaginable insurance industry job. As an entrepreneur, specialty lines underwriter, claims specialist, risk manager, and a licensed surplus lines broker, Rick J. Lindsey is highly skilled in all levels of leadership and execution.

Rick J. Lindsey and Prime Insurance


As he progressed on his career path, Rick J. Lindsey discovered an urgent need for insurers willing to write policies for high-risk individuals and businesses. He was frequently frustrated that he could not provide the liability protection these entities desperately needed to safeguard their assets. He also formed the belief that insurance companies acted too quickly to settle frivolous claims.

Rick J. Lindsey decided to try a different approach. He started an insurance company and became the newly formed entity’s CEO, President, and Chairman of Prime Insurance Company. This opportunity has enabled Rick to fill a void in the market and provide a valuable service to businesses, individuals, and insurance agents who write high-risk business.

Prime Insurance Company also specializes in helping individuals and businesses who live a lifestyle or participate in activities that make them difficult for traditional carriers to insure. If you’ve been denied, non-renewed, or canceled coverage, don’t give up quite yet. Chances are Prime Insurance Company can help.

If you need help, have questions, or want us to review your current policy, contact us or have your insurance agent contact us at 800-257-5590 or info@primeis.com.