Rick J. Lindsey
Meet Rick J. Lindsey, CEO, President, and Chairman of Prime Insurance Company.
Meet Rick J. Lindsey, CEO, President, and Chairman of Prime Insurance Company.

Rick J. Lindsey hails from Salt Lake City, Utah. He was a star hockey player at Cottonwood High and came close to making the 1980 Olympic hockey team. While still a teenager, he began working in the mailroom of his father’s Salt Lake City insurance firm, getting his introduction to the business that became his lifelong career.
Rick J. Lindsey quickly rose through the ranks while working in nearly every imaginable insurance industry job. As an entrepreneur, specialty lines underwriter, claims specialist, risk manager, and a licensed surplus lines broker, Rick J. Lindsey is highly skilled in all levels of leadership and execution.
As Rick J. Lindsey advanced in his career, he identified a critical gap in the insurance industry: a shortage of carriers willing to underwrite policies for high-risk individuals and businesses. Frustrated by the inability to provide essential liability protection to these clients, Rick also recognized that many insurance companies were too quick to settle frivolous claims, often to the detriment of policyholders.
Determined to address these challenges, Rick founded Prime Insurance Company, where he serves as CEO, President, and Chairman. Under his leadership, Prime Insurance Company has filled a vital niche in the market, offering tailored insurance solutions to businesses, individuals, and insurance agents focusing on high-risk sectors.
Prime Insurance Company is dedicated to supporting those whose lifestyles or activities make traditional coverage difficult to obtain. If you have been denied, non-renewed, or canceled coverage, do not lose hope. Prime Insurance Company is here to help.
For assistance, questions, or a policy review, please contact us directly or have your insurance agent reach out at 800-257-5590 or [email protected].