What is a “Hard-To-Place Risk”? One of the more ambiguous terms in the insurance lexicon is “Hard-To-Place Risk.” The more this uncertain phrase is unpacked and understood, the better producers are positioned to identify and write such risks in their book of business. To dig a little deeper. Often...

Prime Insurance Company specializes in writing unconventional and challenging risks beyond the appetite and capacity of the standard market. Over the past 30 years, brokers and agents have developed trust in Prime Insurance Company as a carrier that provides a stable market for their specialty...